Branding & Logo Design
Like a special snowflake, each business is unique and deserving of a distinctive brand design. My passion is designing brand identities that help you reach your goals and resonate with your target audience. My goal is to use an understanding of your unique style paired with extensive research to create a final product that offers a solid brand foundation for your business. I’m here to help your brand look just as great on the outside as it does on the inside.
I only take on a limited number of new branding clients at a time to make sure each project receives the attention needed to create a unique and memorable identity design.
Clients will work directly with me to define what it is that makes your brand so special.
You will be involved every step in the process – from research to sketching to design concepts – to ensure you’re left with a visual identity you love.
I offer several different branding packages for a company looking to create or refresh their visual identity. My packages range from base logo designs to get you started all the way to a comprehensive brand identity and collateral designs unique to your business.
Branding Packages
Comprehensive Brand
Identity Package
The comprehensive package will form a strong foundation for your brand. The final product will reflect your company’s unique style and appeal to your intended target market.
Estimated Time Commitment: 6 – 8 Weeks
INCLUDES
- Comprehensive Discovery Questionnaire
- Inspiration Board
- Design Research
- Creative Brief
- 3 Logo Design Concepts
- 2 Logo Design Revisions
- Alternate Logo Layout Design
- Brand Mark
- Color Palette
- Typographical Hierarchy
- 2 Pieces of Collateral / 1 Revision Each
- Brand Style Guide
- Final Assets Package
- File Use Guide
Deluxe Brand Identity Package
The Deluxe Branding Package is for businesses looking for a well-rounded brand design to serve as the face of their business. This package includes everything you will need to reflect your company’s unique style and appeal to your target market.
Estimated Time Commitment: 4 – 6 Weeks
INCLUDES
- Comprehensive Discovery Questionnaire
- Inspiration Board
- Design Research
- Creative Brief
- 3 Logo Design Concepts
- 2 Logo Design Revisions
- Alternate Logo Layout Design
- Brand Mark
- Color Palette
- Typographical Hierarchy
- Mini Style Guide
- Final Assets Package
- File Use Guide
Brand Basics Package
Perfect for a business on a budget that needs an identity foundation upon which to begin building their brand. This package will get you started with the absolute essentials of brand identity without breaking the bank.
Estimated Time Commitment: 3 – 4 Weeks
INCLUDES
- Comprehensive Discovery Questionnaire
- 2 Logo Design Concepts
- 1 Logo Design Revision
- Alternate Logo Layout
- Minimal Color Palette
- Final Assets Package
- File Use Guide
Curious About the Steps Involved in Creating Your Dream Brand?
Check out my Design Process for the step-by-step breakdown of how I design custom brands for my rockstar clients!
Design Process
This is my step-by-step process for designing custom brand identities.
My process relies on taking the time to understand your brand’s unique spark and I conduct extensive research into your brand’s values, industry, target audience, and competitor companies to form a unique creative strategy.
01. CONSULTATION CALL + BOOKING
After you fill out an Initial Project Inquiry form, we’ll set up a time to chat more in-depth about your business, vision and goals, and specific branding needs. I’ll walk you through my process and you’ll have the chance to ask any questions you may have for me. After the call, I’ll send over an official project proposal within 24 hours. Once we have confirmed that we are a good match, you will receive an invoice and design contract. A signed contract and a 50% deposit are required to confirm your project start date.
02. CLIENT PORTAL
After I receive the deposit and contract, I’ll set up a client portal for you through my website. This portal will serve as your project’s homebase. All your documents, drafts, revisions, and final design files will be uploaded to the portal for you to reference. You will be able to see a breakdown of your design timeline and the current status of the project.
03. DISCOVERY
You can start on your Client Homework as soon as you gain access to the portal. Inside, you will find 2 main homework assignments: 1. A link to a Design Questionnaire, which helps me to better understand your business, and 2. information on creating a Pinterest Inspiration Board for your brand and a place for you to share the URL of that board with me. At the same time, I will be using the information from your questionnaire to conduct in-depth research into your business, target audience, industry, and competitors. This helps me infuse as much of your business’ story into your new brand design.
04. INSPIRE
Once the project phase officially begins, I will use the information provided by your questionnaire and Pinterest Board to create a cohesive Inspiration Board that will serve as your brand’s visual foundation. The completed Inspiration Board will be uploaded to your client portal for your approval. I will conduct any necessary design research during this phase to better understand your niche, audience, and purpose.
05. DESIGN
Using the information collected, I will design your brand’s logo to appeal to your target market. I will stay in touch with you during this phase to send you the design concepts, discuss necessary changes, and make any design revisions. It is important that you provide honest and specific feedback on design concepts.
06. DELIVERY
After you have approved the final design, I will send you the remaining invoice. Once the final payment has been received, you will be able to download your designs through the client portal. The designs will be provided in multiple formats (.png, .EPS, and pdf.). You will also be able to download a File-Use Guide containing an overview of all included files and when each format should be used.